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Throughout the ages, artists always pushed the boundaries of creations, playfully inventing and crafting realities and fresh narratives, and reimagining timeless tales. Sometimes, these innovative realities came  from ancient inspirations, while others emerged entirely anew. Yet, as societies shifted and evolved, fresh perspectives emerged, intertwined with technological advancements and artefacts, …

In 2024, the Festival de Cannes launches a new competition dedicated to immersive works. In 2017, Alejandro González Iñárritu made history at the 70th edition of the Festival de Cannes with his groundbreaking virtual reality piece, Carne y Arena (Virtually Present, Physically Invisible) marking the first immersive work ever presented …

Production companies from across the globe are now invited to pitch digital short-form ideas for world famous factual and entertainment brands including Bluey and BBC Earth. In the first event of its kind, the commissioning team from BBC Studios Social are inviting indies of all scales and backgrounds to pitch …

Developed by the Self-Assembly Lab, the 4D Knit Dress uses several technologies to create a custom design and a custom fit, while addressing sustainability concerns. Until recently, bespoke tailoring — clothing made to a customer’s individual specifications — was the only way to have garments that provided the perfect fit …

The “Trans-dimensional Motorsport” AIR RACE X series for 2024 has officially been confirmed. Welcome on board to the future in motorsport! In an innovative development that will surely captivate audiences around the world, the Trans-Dimensional Motorsport Air Race X is set to revolutionize the way we think about racing. With …

A different kind of Japanese tea ceremony! One with a distinct flavour, where its savour is enhanced by remarkable visuals, that will lift your spirit. “SEN” a multiplayer VR animation, presented at Venice Biennale 2023, Venice Immersive, is an outstanding experience – playful, reviving and meditative – where you can …

In an era that is heading rapidly toward ‘personalized-everything’ (ads, movies, medicine, finances, luxury products, etc.), why not have personalized stories? And this is what an experience presented at Venice Immersive 2023 is trying to do. Tulpamancer is an immersive experience that is uniquely tailored to each user. It uses …

Neuroscientists decoded song from brain recordings, revealing areas dealing with rhythm and vocals. This is the first time a song has been reconstructed from intracranial electroencephalography recordings. The study was published HERE As the chords of Pink Floyd’s “Another Brick in the Wall, Part 1,” filled the hospital suite, neuroscientists …

”Child of Empire” is a VR experience that immerses the audience in the story of the largest forced migrations in human history: the 1947 Partition of India and Pakistan. Inspired by personal histories, the 17-minute immersive animated virtual film, had its world premiere at Sundance Festival 2022. During the experience, …