Beauty Tech products made the most noise at the 6th China International Import Expo from Shanghai.
🦾 AR + Eyeshadow. 3D Shu showcased an Automatic Eyebrow Drawing Machine that uses AR recognition technology. It offers precise brow shaping and personal recommendations, all based on facial scans.
🦾 Robot + Makeup. HAPTA introduced the world’s first handheld Smart Makeup Applicator. It’s a motion-stabilizing device, designed specifically for users with limited arm movement.
🦾 AI + Hairstyling. K-SCAN showcased an Intelligent Precision Tester. It uses microscopic imaging and AI analysis to assess hair density, diameter, dandruff, and scalp health.
Today China is a key market for global beauty giants. Meanwhile, domestic companies are expanding their product range and investing heavily in R&D and innovation. What future trends can we expect in China's beauty industry?
✔️ Beauty track segmentation
Skin and hair care, scientific whitening, and functional skincare are emerging as trendy topics. Chinese consumers are shifting their focus from low-end to mid-to-high-end products. Technological and functional skincare are now mainstream.
✔️ Further expansion of tech + beauty
At the recent CIIE, L’Oréal debuted 18 cutting-edge beauty technologies from 4 major Asian brands and showcased nearly 270 products from 22 brands, setting a new record. Tech products are now the ‘main event’ in beauty industry development.
✔️ The rise of domestic beauty brands
The introduction of more high-quality local brands will boost the cosmetics market. This offers Chinese consumers more choices and further boosts their willingness to purchase cosmetics.
Insights via The Paper
Guest Writer: Ashley Dudarenok
Thank you, Ashley, for accepting to share the latest developments in China with TechvangArt and allowing us to keep up with developments in the Chinese ecosystem.
Ashley is a renowned digital China expert, entrepreneur and bestselling author.
She’s the founder of a China digital consultancy ChoZan 超赞 and China-focused marketing agency Alarice. A top marketing influencer, she’s amassed over 85,000 followers on LinkedIn and 23,000 on Instagram. She has a strong network of China watchers with 15,000 subscribers to her bi-weekly China newsletter.
She runs a popular YouTube vlog about Chinese tech, consumers, new retail ecosystems, digital marketing and digital economy.
Ashley is also a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes, Bloomberg among others.
She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market.
Read more about at: ashleydudarenok.com
The Article on TechvangArt includes video content and written materials that have been published with the permission of Ashley Dudarenok