HolograMorphozis

We tried to search the pioneers who were fascinated by this technology and its creative possibilities. Holograms in Art, Poetry, Music, but also Publishing, Circus or even Protests.

Although holograms have been around since the 1940s, it wasn’t until Star Wars Episode IV – A New Hope in 1977 that the technology became popular. The famous scene of Princess Leia sending a holographic message to Obi Wan Kenobi made people wonder if holograms were possible in real life.
https://vimeo.com/147267191?embedded=true&source=vimeo_logo&owner=22724072

However, it wasn’t just the film industry that was interested in holograms.

Let’s travel in time and return to the origin who are the dreamers that invent the technical procedure of Holography and who are the dreamers that try to express the ideea of Hologram?

In one Hemisphere of dreams was SALVADOR DALI and in another was British physicist Dennis Gabor – actually he coined the term hologram, which was taken from two Greek words “holos” (meaning “whole,” “entire,” and “gramma” (which means “message”).
Science & Art sometimes interact and complement each other, create a new form / new genres and expressions-experiences in development of culture.
Salvador Dali, the famous surrealist artist was also intrigued by the technology and saw it as a way to progress towards three-dimensional images in his artwork.
But nothing would have been possible if the laser had not been discovered in 1962
The English scientist Dennis Gabor had received the Nobel Prize for the discovery of holography; his achievements in the field of holography inspired Dali to create his own holographic artwork, which was first presented at the Nedler Gallery in New York in 1972.
Salvador Dali saw holography as a synthesis of optical science and artistic creativity, and believed that it required the joint work of scientists, designers, and artists.

Dali’s experiment didn’t just stop at creating holograms in artwork. He also turned Alice Cooper, the king of camp, into a hologram in 1973. The meeting of two creative minds resulted in a stunning performance where the audience saw a giant holographic version of Cooper’s head singing “Elected”.

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Dali’s experimentation with holography proved that the technology could be a viable medium for art and entertainment.

From a Science-Fiction concept to a Technology that is being used in art and entertainment today, Holograms have revolutionized the way we see things and express this. Salvador Dali’s early experimentation with holography paved the way for future artists and entertainers to use this technology to express their creativity.

Although the hologram is an invention of physics, it has value not only for scientific activities, but also for other areas. Here are some examples of how holograms are used in Art.

Publishing Industry

National Geographic magazine released the issue with a holographic cover in December 1988.
In 1984, National Geographic released its first holographic cover – we can say that they were the pioneers in this industry
https://www.amazon.com/NATIONAL-GEOGRAPHIC-MAGAZINE-DECEMBER-FOCUS/dp/B07KXDG93L

hologram in a circus

The German Roncalli was the first circus worldwide to present a hologram show. It not only attracts spectators, but can also save nature.
Circus Roncalli was founded in 1976 and began phasing out animal performances in the 1990s. Since 2018, the show has featured no live animals, turning instead to holographic projections with 360-degree visibility for spectators seated around the ring.

Holographic Diffraction

Get ready to be amazed by the creative geniuses of holographic artistry! German artist, Dieter Jung, was an early innovator in this field and mastered the technique of controlling holographic diffraction gratings to produce stunning and vivid works of art. His pieces resemble luminous stained-glass windows, bursting with all the colors of the rainbow, while also infused with movement – the fourth dimension.
Meanwhile, Setsuko Ishii from Japan creates interior compositions in public buildings that utilize a fascinating technique. Sunlight plays with all the colors of the rainbow as it passes through transparent sheets of holographic ornaments hanging in the air. Viewers can’t help but be drawn in, constantly on the move, trying to discover every image that is skillfully woven into the hologram.

Mary Harman is a true magician who blends holographic images with real objects in her compositions. She inspires by showcasing how the “human soul” (represented by a holographic image) leaves the body, which is made out of a real plaster object. Observe her compositions slowly, from top to bottom, and experience the dynamic images come to life right before your very eyes. (more artistic works find here)

”In my art I interweave reality and illusion, truth and lie. I favour the illogical, the primitive, and the mysterious – facets of our existence that are in opposition to the rational and the material.
The holographic image is for me a sculptural entity, a volume of light that occupies space. It is fragile, fleeting, transparent, and weightless; it embodies both the physical reality of the original object and its altered, transcendent state. The hologram is, in effect, simultaneously the real and the abstract, both the body and the soul.
My paintings are usually acrylic on canvas or wood panel, the fast drying time of this medium allows me a to work quickly and to easily make changes. I continue revising for weeks, months; each painting becomes more and more layered with meaning”. –Artist Statements (May 2020 )

if you are interested in artists creation read the Essay of Mary Harman

The trionic marriage between art, research and science

However, as she was not fluent in advanced technical language, working with the scientists proved to be a challenge.
But also, being the advantage of parties.
She was the pioneer which paved the way for the beginning of collaborations between art and science as a collaborative way of research

In 1994, Margaret Benyon submitted her doctoral thesis, “How Is Holography Art?” to the Royal College of Art in London. The thesis explored almost three decades of her own development in the field and investigated the challenging question of whether holography could be considered art. Today, her thesis remains one of the most succinct examinations and historical documents of the creative development of holography by artists.

“Despite the problems stated in this article, I believe that holo-artists should be part of the art world. In my assessment of whether we need an aesthetics of holography, I have tried to be objective, but those of us who knew we were artists before we were holographers and went into holography thinking that it would enrich the art area, know what we are largely missing now. We need to get out of this ghetto. I believe that artists in holography should have the theoretical resources, the cultural and art-history disciplines, and the institutional support made as available to us as they have been to the fine arts for so long. If not, holographic art practice may turn out to have been a speculative blind alley. Artists using new technology should reassess the suitability of the traditional, quiet art gallery, designed for looking at art, and appropriate access to the art market. I also believe that art institutions should become much more flexible and begin to redefine themselves as ‘content’ rather than ‘receptacle’, setting up their administrative apparatus around that content.’’- Conclusion Margaret Benyon p 225- A PhD Thesis in Holography
Most Representative and preeminent personality in early history of HOLOGRAPHY:

Dieter Jung (1940),
Fred Unterseher (1945),
Rudie Berkhout (1946),
Arthur David Fonari (1949),
Sam Moree (1946),
Dan Schweitzer (1946),
Doris Vila (1950).

Holography in Literature

Holography has become a popular topic in science fiction, frequently mentioned in movies, books, and television shows. This fascination with holography dates back to the late 1970s, and science fiction writers have since adopted various myths about it. Moreover, holography has inspired numerous video games with science fiction themes. This technology has also led to advancements in other fields like augmented reality, which aims to incorporate fictional holograms into practical use.
In the first book of the series, “Foundation,” Asimov introduced the concept of the “Psychohistorian,” a scientist who uses mathematical equations to predict the behavior of large groups of people. Later in the series, these equations are used to create a holographic representation of the future, which helps the characters navigate political and social upheaval. Asimov’s hologram concept was ahead of its time, and has since become a reality in fields like entertainment, medicine, and education.

Recommendation of 3 Books :

Hello America by J. G. Ballard,	En Iniya Iyanthira (English: My Dear Machine) by Sujatha	Animorphs by Katherine Applegate & Michael Grant

It’s interesting how a very complex scientific theory has penetrated pop culture, capturing the imagination of millions of people around the world and create a pluri-possibilities of expression and manifestation

The holographic "resurrection" of dead celebrities was predicted as soon as complex cinematic 3D effects appeared. The first projection from the other world was Tupac Shakur
The second high-profile "return from the dead" was the performance of Michael Jackson's hologram at the Billboard music ceremony in 2014.
As with the release of AI, Gorillaz was also the first to use that process. A unique performance took place at the 2006 Grammy Awards.

ENTERTAINMENT INDUSTRY

Maybe some of us remember the tragic history of Tupac Shakur, a legendary rapper, tragically passed away in 1996. However, in 2012, he surprised the audience by making a special appearance at a festival with Snoop Dogg and Dr. Dre. This was made possible by using advanced lighting and special effects to create a hologram of Tupac on stage.

The engineer responsible for this ground-breaking technology used a technique known as “Pepper’s Ghost,” which was first introduced in the 16th century. The process involved two rooms, the main stage and a hidden room adjacent to it. In the main room, a mirror was positioned at a 45-degree angle to reflect the image from the hidden room, creating an astonishingly lifelike hologram of Tupac that appeared to be performing live.
The hologram of Tupac amazed and delighted the audience, and it proved that technology has come a long way since the iconic rapper’s tragic passing. Thanks to this incredible performance, Tupac’s music and legacy continue to live

ANIME
The anime fans also create their personification of a new star 初音ミク Hatsune Miku
Miku Hatsune, a virtual singer from Japan, was brought to life by Crypton Future Media on August 31st, 2007. To create her voice, the Vocaloid program by Yamaha Corporation was used to sample the voice of Japanese actress and singer Saki Fujita. Meanwhile, the credit for Miku’s original design goes to Japanese illustrator KEI Garou, who has also contributed to the appearance of other Crypton Future Media vocaloids. Miku’s songs have dominated the Japanese charts in recent times.

Today, Miku Hatsune is regarded as the most celebrated and beloved vocaloid, having attained pop idol status. The revolutionary technology of pseudo-volume projection enables her to perform live concerts on a translucent screen https://piapro.net/miku10th/

NO SOMOS DELITO “Holograms for Freedom” – Unauthorize in virtual ???

During April 2015, a distinctive approach was taken by No Somos Delito, who erected a hologram of protesters near the lower house of Parliament in Spain to demonstrate against the implementation of “civil security” legislation. As these new laws would lead to legal repercussions for “unauthorized” protests, the group opted for a virtual protest.

Even most of us have experienced 2D and 3D technologies, currently, the hologram has evolved to 7D technologies and surprises viewers with "animated" images that are indistinguishable from real objects, creating the maximum effect of presence.

Holograms of people or objects also have odors characteristic of their originals, but, moreover, they can also be felt, that is, there is also such a property of them as tactility! However, the latter was introduced into them back in 2015, that is, all of the above takes place in 3D holographic technology: Haptoclon is a project to create tangible tactile holograms that allow you to touch (tactility) them with your hand.

A tangible hologram

Specialists of the Japanese scientific laboratory Digital Nature Group have created a hologram that can be safely touched with your hands.

digitize art objects

By utilizing holography, it is possible to transform art objects into digital format. In 2015, the Faberge Museum collaborated with ITMO University to generate holographic replicas of several eggs from their collection. Additionally, in May of 2017, the Madame Tussauds Museum introduced their first hologram – featuring German digital influencer Bianca “Bibi” Heinicke.

Acoustic holograms: sound instead of light

Is it possible to create a hologram using sound waves?
The German team of scientists from the Max Planck Institute (Heiner Kremer. Kai Melde, Dr. Andrew G. Mark and Peer Fischer) developed a system that reflects sound waves of various amplitudes and frequencies, and placed a sensor underwater that tracked the sound coming from the surface.
Scientists used small silicone balls that formed patterns on the surface of water under the influence of sound. In fact, these are full-fledged acoustic holograms that exist exactly as long as the sound signal lasts. According to Peer Fischer, co—author of the project, the principle of acoustic levitation is the basis – a method often used to study bubbles and foam that can be “suspended” in the air on a sound stream and thereby protect fragile structures from collapse.
Find here Study about ”Holograms for acoustics” write by: Kai Melde, Andrew G. Mark, Tian Qiu & Peer Fischer
The inspiration maybe we can find in idea that actually the technology that can be called the prototype of fantastic holograms from films is acoustic holography. It is based on the use of the smallest particles of polymer material. They are lifted into the air with the help of sound waves. By changing the wave ranges, different shapes can be created from nanoparticles.

You can read here exiting research made by Antonio Stanziola, Ben T. Cox, Bradley E. Treeby, and Michael D. Brown ” PHYSICS-BASED ACOUSTIC HOLOGRAMS”

There are a lot of facets not included in this article such as: Hologram in Poetry, Hologram in Performance Art, in Educational fields or in Science, and why not in Business (?) that play important role in this field. If we don't turn all sides and analyze the phenomenon, it is almost impossible to grasp that mystery that generates bold new ideas, some of ideas starting from logical deductions, others from totally illogical - crazy creative minds, but all having the seed of a hologram that in some places seems like a chimera of a dream that dreams of reality

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