Weekly ArtNews – 17.08

Every Monday, we prepare our selection of the previous week’s more important news. This week, you can read about: 

Virtual Fashion Week, Burning Man Goes Digital, Amazon Support for Art, What is a Museum?

Burning Man Goes Digital! The favorite dessert escape of Gen X is shifting to a digital experience. The organizers prepared it all: virtual reality, blockchain, immersive theater. (TechCrunch)

The New-Normal Consumer. Isolation, lockdown, and economic uncertainty has changed profoundly ‘the consumer’. Everybody must rethink how we relate to the new-normal (McKinsey)

The Artist Who Became a Sensation in Her 90s, Dies. Luchita Hurtado worked in the shadow of her artist husbands and more famous peers.  (New York Times)

What Is A Museum? This is a question! Don’t worry if you don’t know. It turns out, experts are debating intensively, with a lot of resignations, political intrigue, but, no agreement. (New York Times)

Virtual Fashion Week. Long before the COVID crisis, Helsinki FAshion Week was open to digital experiences, virtual reality and discovering new immersive worlds (FashionUnited)

3D Printed Outdoor Furniture. Philipp Aduatz has created a large collection of custom-made 3D printed concrete furniture pieces. For the work, he collaborated with the startup incremental3d. (DesignBoom)

Amazon Prime Video Supports Artists. Amazon gives $6m to support the European film, TV, and theatre production community. (Guardian)

Art Industry: Attempts to Stop Speculation. For Christie’s latest sale, buyers are asked to sign special contracts in order to halt speculation on black Artists that has gotten intense (ArtNet)

Don’t Cut Marketing Budget in a Recession. Those that maintain their marketing spend while reallocating it to suit the context, typically fare better than firms that cut their marketing investment. (Harvard Business Review)